Tips for Choosing a Geofencing Marketing Company
It is a must to select the right geofencing provider before endeavoring on a location-centric campaign. Definitely, your choice of a partner can make a dramatic difference when it comes to the results of your efforts. Therefore, be sure to check on a few essential considerations before making a decision.
GPS is huge battery drainer, so your geofencing specialist must never rely on it. First, because of these geofencing marketing providers’ GPS use, your app users’ battery will be drained very fast. And as both iOS & Android now make it easier to know which apps use what type of location service and how frequently, your app users can quickly determine what is causing the drainage. Before you know it, there goes your app – deleted! Your app will be deleted before you know it.
The Balance Between Accuracy and Efficiency
While it’s hard to have a solution that is as accurate as it is battery-efficient, it is possible to find one if you look hard enough. Look for a provider that has their own complex algorithms making sure that this balance is attained and preserved. If you have time to explore online, you will discover that these geofencing marketing providers are better reviewed than the others.
Location Data Gathering
Location-centric marketing no longer just concerns location-based notifications. These geofencing marketing providers nowadays have become more and more about app user behavior. Thus, you should aim for the most critical location data, such as visit history, dwell time, and traffic.
User-Friendly Geofence System
A good geofencing solution comes with its own dashboard, giving total user control over your geofences. Among lots of others, the most vital features of such a dashboard include unlimited geofences, beacons and geofencing support, bulk uploads, and scalable radius.
Anti-spam tools, which block an overload of notifications, are necessary for any geofencing solution. Otherwise, out your app likely goes. As long as you among these geofencing marketing providers that have a great reputation, spam need not be an issue.
Local Versus Push Notifications
Local notifications are instantaneous, while push notifications can take as much as 15 minutes to be sent, which is just too long. Anything can happen in such a timeframe, and your notifications may no longer be useful by then – say, when your app user has moved to the opposite end of town). On top of that, you are required to get special certificates, which can be time-consuming, prior to using push notifications. This is unneeded for local notifications.
Use of Standard iOS & Android Geofencing API’s
Lastly, there are lots of geofencing solutions that do not utilize essential iOS & Android geofencing APIs. Why is it not a good thing? Because by implementing a solution with these geofencing marketing providers that doesn’t conform to industry standards, acceptance into App Store & Google Play Store becomes harder. And if your app is actually rejected, it will take some time before it can be reconsidered and found in the store again, which means you lose time and serious app users, not to mention taint your reputation.
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